7 Effective SEO Techniques You Can Use To Improve Search Results
Whenever a business owner wants to showcase how excellent and professional his or her corporation is, he/she decides to create a high-quality website. And that’s always a great idea. However, if it’s nice on the outside and wrong on the inside, there’s no use in it. No matter how spectacular it appears to be, if it doesn’t have engaging content, or you find out that people do not visit it frequently, then you’ve wasted your precious time. On a more positive note, there are some steps you can take to change the outcome.
Namely, even with the rise of social networks, organic search – traffic to your websites from Search engines like Google or Bing is extremely important for your overall number of website visits. Hence, it would help if you did anything that’s in your power to enhance your search ranking. That’s what SEO (search engine optimization) is all about. What to learn more about it? Scroll down, and you’ll figure out everything!
Create Relevant Content
If you’re looking for the number one driver when it comes to your search engine rankings, then you’ve come to the right place. You cannot replace fantastic and informative content with anything else. Top-notch content designed precisely for a particular user increases website traffic, enhancing your website’s authority and relevance.
We can all agree that headings, titles, and page URLs are important. However, nothing can top your content on search engine ranking. That’s why you should repeat the keyword phrase a couple of times throughout the page, at least once or more in the opening and closing section marks, and at least two times all through the remaining content. Many people tend to make a massive mistake by sacrificing high-quality writing for the sake of SEO, and that’s a big no-no. Readers are always your priority, so write for them and not for the search engine.
Work On Titles And Descriptions
If you have never done this before, you may be puzzled at first. If you know any experienced SEO Consultant, maybe you should contact him or her to see how things work in this case. Namely, as we previously concluded, SEO isn’t all about ranking.
For instance, if you rank #1 for a keyword with a lot of monthly searches, you will not have any traffic unless viewers click on your website in the search results. Therefore, it’s of enormous relevance to optimize for these clicks. How you probably wonder?
Two significant elements impact your CTR (click-through rate), and they include:
- Title tag
- Meta description
These are the two main HTML tags that appear in the search results, and they are all you need to get those clicks. Your primary duty is to make them as inviting as possible, and you will accomplish that by doing these things:
- Including omnipotent words.
- Creating your USP as straightforward as possible.
- Showcasing a clear benefit.
- Lining them up with search intent.
Still, no matter how hard you try, sometimes things will not move in the right direction. Why is that? It’s because people are not going to always click on your website in the search results. So, how can you make things right then?
- Place the keywords that are going to put you on the first page.
- Find the ones that have a relatively low CTR.
- Enhance the descriptions and title tags of the associated pages.
Pay Attention To Competitor’s Best Performing Pages
Having a healthy competition is always recommendable because it stimulates you to work harder and maybe implement some things you haven’t considered before. This leads us to conclude that the more you know their tactics, the better your website can work. It would be best if you took some time to determine what’s working for the sites you compete against on the SERPs. Once you figure out, analyze their strategies, try to comprehend them as much as possible before you start incorporating them.
One of the best steps you can take is to find the best-performing pages of your competitor so that you can get a clearer picture of where their traffic is coming from. Of course, it refers to an organic one. If you do that, you’ll get an insight into:
- A link gap
- A content/keyword gap
- A chance to enhance your current content
- Keyword cannibalization
Put Your Main Keyword At The Beginning Of Your Content
Everyone who is relatively familiar with SEO knows that it’s essential to utilize your keyword a couple of times on your webpage. Still, some of you may not be aware of how crucial the location of the keyword is.
Therefore, it would be recommendable if you placed the main keyword at least once (if not more) at the top of your webpage. Why is this relevant? Well, it’s because Google puts a lot more weight on words that appear at the top of the page.
If you’re starting a business, you should get yourself familiar (if you already aren’t) with the industry you work in. Therefore, you are supposed to create content that provides people with a lot of useful information. Besides that, it wouldn’t hurt if you implemented synonyms and keywords that will help you easily be found on Google and other search engines. Add the keywords throughout your webpage that is going to enhance your search engine ranking.
Diversify Your Backlink Portfolio
Even if you follow all the tips that we’ve previously listed, it doesn’t mean that they will help you be on the front page of Google. A huge part of SEO deals with specific backlinks and whether you are generating them from high-authority sites. Backlinks typically come from two sources:
- The type of backlink: Generally speaking, your backlink is going to be nofollow or dofollow. And, a dofollow does carry more weight.
- A website where the backlink comes from: If you tout your content and target publishers to create a story, the website that links back to the content will be the source of your backlink.
Keep The Social Signals Active
This article’s focus is on search engine optimization, but social media is pervasive to the point where it even impacts how search engines rank your pages. While the changing Google algorithm values social shares differently with each update, the fact remains that social shares matter. If your content is already informative and popular, then paying some attention to your social media accounts can pay off.
As you can see there are numerous tactics you can employ to get higher Google rankings, still, it doesn’t mean that you should utilize every single one of them. Go through these guidelines and pick the one that suits you best!