You have 30 minutes per day over the course of one full week — seven consecutive days — to turn your corporate LinkedIn page around. What do you do? When?
Here’s one possible answer.
Day One: Choose Stunning Profile Images
Your LinkedIn profile picture is the first thing visitors see when they land on your page; your banner image, a close second. Take your time combing through your image library (or your go-to stock photo gallery, let’s be real) to find the perfect combination. LinkedIn has a nice primer on profile pic best practices, if you need more guidance.
Day Two: Shore Up the Boring Stuff
Confirm that your page’s company information section is complete and accurate: location and address, year founded, employee count. Think intentionally about your stated specialties — these matter to job-seekers and prospective clients.
If this task doesn’t take the full 30 minutes, great. Allocate the extra time accordingly.
Day Three: Collect Evergreen Third-Party Content
Begin collecting and organizing relevant third-party content to share and repost on your site. Take a page (no pun intended) from this company’s LinkedIn profile, which reposts a mixture of company-produced and third-party blog content. Collect enough to support a rolling two-week backlog on your current publishing schedule.
Day Four: Write a Compelling Company Description and Mission Statement
Put your sharpest tongues and pens together in a room and don’t let them leave until they’ve finalized a fantastic company description worthy of your LinkedIn profile. Shoot for 400 words or less, and make it punchy. Top it off with a succinct, one-sentence mission statement that perfectly encapsulates what you do.
Day Five: Engage With Five Influencers in Your Industry
“Engage” means many different things. Start off slow, by liking and commenting on influencers’ posts. If you have time, fire off quick messages asking if they’d like to contribute a short post to your LinkedIn feed. Offer to reciprocate, of course.
Day Six: Encourage Your Employees to Link Their Personal Profiles
Send out an all-company email asking employees (respectfully) to list your company as their employer on their LinkedIn profiles. Boosting your listed employee count is a great way to lend your page some much-needed legitimacy.
Day Seven: Write Your First Original Post
Spend day seven writing your first original LinkedIn blog post. It doesn’t have to be long or fancy: a text-only 500-word summary of a new initiative or industry trend should suffice.
On to Week Two
Nah, you’ve tackled tougher tasks than shoring up your corporate LinkedIn page. But the job isn’t done — not by a long shot.
You’ll need to work hard to sustain the momentum you’ve built this week. And you probably won’t be able to do it all on your own. You’ll need to build a stable of engaging original posts to publish on a manageable schedule, for instance: at least five per week. That’ll take time, creativity, and at least one extra set of hands.
But that’s a story for another day. Right now, take a moment to appreciate your glorious new LinkedIn page. You deserve it.