5 Reasons Why Adding Subtitles Will Improve Your Video Content Strategy
There is no denying that video content has become an incredibly important strategy for businesses today. However, it is not simply about producing it and they will come. You need to do everything in your power to make sure that your video content stands out from the crowd. So, let’s take a look at how to achieve this.
5 Reasons Why Adding Subtitles Will Improve Your Video Content Strategy
The benefits of video content for your business
Before we take a look at five reasons why adding subtitles to your video content makes sense, let’s first establish why video marketing has become so important today.
- Video encourages social shares - We are living in an age of viral videos. In fact, 92 percent of those who watch mobile videos share them with others.
- Videos are great for SEO - Videos can work wonders in terms of climbing up the search engine result pages and gaining more exposure for your brand.
- Video increases credibility and trust - Video is an excellent way for you to give your brand and company personality, giving you the ability to connect with the viewer and earn their trust. In fact, 90 percent of users believe that videos help them with their purchasing decisions.
- Videos can boost your email marketing campaigns - A lot of people do not realize that simply incorporating “video” in your subject line can cause open rates to improve.
- Video can increase your conversion rates - According to HubSpot, you can increase conversions by as much as 80 percent by adding a video to your landing page.
Now more than ever before, it is critical to attract visitors to your site and to engage with them if you are to be successful online. Adding a custom video to your website or an area of your web presence, such as your social media accounts, is an option that promises a lot of benefits. This is a great way to ensure that your business stands out from the crowd. It does not matter whether you are aiming to showcase your items, present case studies based on clients from the past, explain the service that you provide, or anything else, we will be able to ensure that your message is conveyed in a way that is creative, professional, and easy to understand. There are so many benefits that are associated with commercial videos today. This includes the fact that these videos differentiate you from the competition, increase your reach through being shared on social media, and they convey the personality of your company. There are lots of different studies that show that people are more likely to share videos than other forms of content, which means that people are going to be effectively advertising your company for you. In addition to this, commercial bespoke videos can increase your search engine ranking, as well as drive traffic to your site by placing the video on different websites, including YouTube and relevant blogs. Also, through showing your customers rather than telling them, you will be able to engage with them successfully. There is no denying that delivering your message through video ensures your message is conveyed in a succinct and quick manner, which is highly effective.
Documentary-style videos work wonders for businesses today
A documentary is an excellent way of sharing your company’s story, the community around it, and the people at your business. Yes, documentaries offer great video content, but the benefits extend a lot further than this. A narrative is created between your user base and your company, forming a link that cannot be bought with money. It is effective advertising at its finest. A documentary is usually a non-fiction video that can be used to celebrate a business milestone or is used for history or education. It represents an opportunity for the commendation of a company’s achievements, celebration, and reflection. No matter whether it is a reflection on the values of your business, a day in the life of your workforce, or the history of your business, these stories ensure sharable and incredible content across digital platforms. The great thing about documentary-style videos is that they can be as informal or formal as you required. Not only this, but finding the right angle will create emotion, and one thing you can be certain that we will do is to create the right angle for you and your business. Video also ensures that there is a human touch to your marketing content.
What are the benefits of adding subtitles to your video content?
Now that you know why video marketing is so important, we are going to take a look at some of the different reasons why you need to add subtitles to your video content strategy.
1. Access more people
There is only one place to begin when it comes to subtitles, and this is with the fact that they can increase the number of people you are able to reach quite considerably. There are a number of different ways that this is the case, so let’s take a look:
- Not everyone speaks your language - Firstly, not everyone is going to speak your language. So, if you want to reach a global audience, it makes sense to add subtitles in a variety of languages so that everyone is going to be able to enjoy your videos.
- A lot of people can’t or don’t turn audio on - Did you know that 85 percent of Facebook videos are watched on mute? If that wasn’t enough, 2 out of 3 people watch videos on Snapchat without any sound.
- Not everyone can hear your audio - Aside from this, there are more than 28 million adults in America who are hard of hearing or deaf. If you do not have subtitles on your videos, this is going to be a massive audience you won’t be able to reach.
2. Subtitles improve comprehension
Aside from being able to access more people around the world, people also prefer watching videos with subtitles, even if they do not have to. Even if someone is a native speaker, they often turn on the subtitles so that they can understand what is happening better.
3. Viewers will be more engaged
In addition to the benefits that we have discussed so far, viewers are going to be much more engaged when they are viewing a video that has subtitles. Without subtitles, around 66 percent of videos are watched to completion. This may seem like quite a high number. However, when you compare it to the 91 percent of videos that are watched to completion with subtitles, you see the massive difference. As a consequence, subtitles can help to make sure that people not only watch your videos but that they keep watching until the very end. This will also make a positive impression on Google and other major search engines, as it keeps your bounce rates low.
4. Improve the video’s social reach
Next, you will be able to improve your social reach by adding subtitles to your videos. In fact, Instapage determined that videos on Facebook had a 16 percent higher reach when they were captioned. You can also expect 26 percent more call-to-action clickthroughs, 17 percent better reactions, and 15 percent more shares.
5. Enhance SEO
Last but not least, subtitles are important because they can help to boost your SEO efforts as well. There are a number of ways this can happen. Simply adding more text to your online presence, which includes keywords, can help to give you a greater online presence. Aside from this, you also need to consider the fact that your videos will appeal to more people, as mentioned above. Because of this, your bounce rates will decrease and more people will watch your videos. This is something that Google will look at favorably, which will help you to climb up the result pages, consequently reaching an even higher number of people.
Adding subtitles to your video
A lot of people assume that adding subtitles to their video is going to be a big undertaking, resulting in a lot of time and resources being required. However, this is not the case. Generating subtitles automatically is possible today. Automatic speech recognition and alignment means you won’t have to spend time manually adding subtitles to your video.
Final words on adding subtitles to your videos to enhance your content strategy
So there you have it: everything you need to know about enhancing your video content strategy with subtitles. Subtitles can work wonders in terms of reaching a wider audience while also helping your business to gain more traction in terms of the search engine result pages. Of course, it is imperative to make sure that your subtitles are accurate and that they are in line with the video audio. Otherwise, they could end up having the opposite effect and causing frustration, rather than benefitting your business.
