4 Easy Ways to Improve Your E-commerce Site’s User Experience
Ecommerce is radically altering the retail landscape. Customers increasingly choose e-commerce for the convenience and wide selection it offers. This explains why e-commerce sales are expected to hit 4.5 trillion dollars in 2021. Furthermore, customers expect such products and related services to be competitively priced. However, it doesn’t mean that you have to cut your profit margin to nothing. Businesses can always get a competitive edge by offering a better customer experience. Here are 4 easy ways to improve your e-commerce site’s user experience.
Simplify the Checkout Process
You can’t afford for your checkout process to get in the way of customer conversions. Every piece of information you demand from them will cost you a customer.
For example, did you know that doing something as simple as making them select “Mr./Mrs./Miss” from a dropdown menu drives away 2% to 4% of those about to buy your product. In some cases, people might not like the data entry, while others are using phones that make such dropdown menus a hassle, if not impossible.
On the other hand, you can dramatically improve customer conversion rates by making the checkout and verification process as easy as possible. Use a service like Cognito to create customer accounts and profiles tied to the customer’s phone number. Now they don’t have to provide an email address or go through multiple fraud prevention checks, and your company gets key customer contact information that doubles as a unique identifier. If you want to learn more about Cognito and how it can help, you can get more information at cognitohq.com.
Provide Customer Support
Don’t forget to provide direct customer support. Give them the ability to send an instant message to the team when they have questions or encounter problems. You’ll dramatically improve customer satisfaction if you provide multiple channels for customer support like user forums, live chats, and product support lines. Just make sure you answer their questions in a timely manner.
Give Them Options
A surprising number of e-commerce customers ditch the shopping cart because they can’t pay their preferred way. So, give customers a variety of checkout options from PayPal to credit cards. Also, don’t forget to make the payments secure, as some people might be afraid to enter their credit card number if you can’t certify it.
Make Your Website Lean and Clean
One industry rule of thumb is that you’ll lose about 10% of your website visitors for every second it takes for the website to load. This is why your homepage should be lean and use only a few images that load quickly. A single, flawless, and branded image on the homepage is ideal.
Furthermore, you’ll lose prospective customers if they can’t figure out what the website’s purpose is. Create banners and titles that prove they’ve come to the right place. On the other hand, you shouldn’t throw pop-up ads in their way when they’re already there to buy. Nor should they be shown prompts to sign up for marketing emails, because they’re already in the final stages of the sales funnel.
Your website must meet customer expectations if you want to succeed in the online marketplace. Fortunately, you can beat your competitors if you can provide an exceptional customer experience.
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