The market has never been more competitive for businesses in all industries.
And with consumers shopping around to find the best deals, it’s crucial to secure customer loyalty in order to keep them coming back time and time again.
Building this kind of customer base relies on your existing patrons buying into your brand as well as your product – but it also requires strategies for brand awareness to grow your customer-base over time.
This article shares just three ways that you can build customer loyalty, raise brand awareness and breed the success that your business deserves.
- Social Media
Social media is a valuable tool to express your brand identity, demonstrate your core values and enable your customers to connect with your business.
Social media can be tricky, but the brands that get it right reap the rewards. Ensure that you’re choosing the right platforms for your target audience – a focused social media campaign customised for a few platforms is better than generic content shared indiscriminately.
Use social media as a tool for two-way communication with your customers. Your content should open conversations, asking customers for their feedback and opinions, as well as encouraging them to share positive experiences they’ve had with your business. Ensuring your customers feel listened to in this way builds a unique rapport that will only encourage them to return in the future.
On average, customers who shop once have a 27% chance of making a second purchase. Those who make a fourth purchase have a 59% chance of returning. So how do you secure those second, third and fourth purchases to turn your customers into superfans?
The key is to make them feel special. Membership and loyalty schemes which offer small discounts on regular purchases are a sure-fire way to cement your brand in their mind as their go-to.
Another way to secure this relationship is to use your mailing list. While they’re hardly an in-vogue form of marketing, they’re still a highly effective way to ensure that your would-be one-time customer never forgets about you. Emails offering perks like discount codes and early access to sales not only keeps you fresh in a customer’s mind, but entices them with a feeling of exclusivity.
- Digital Marketing
The world of digital marketing can feel complex for a beginner to venture into at first, but with a strong campaign you can build brand awareness that continues to generate new and strong relationships with customers.
If your business relies heavily on online sales, this is a must. A well-rounded digital marketing campaign is absolutely essential to ensuring that your efforts achieve maximum results. There are plenty of things you can do to help – your social media campaign is just one facet of your digital marketing.
Remember too that if you’re really struggling there are plenty of experts out there who are experienced in constructing strong digital marketing campaigns for businesses like yours – Maratopia Digital Marketing are just one of many.
Whether you’re just starting out or are looking to expand your business potential, these three tips are sure to keep customers returning again and again.