There have been some clear signals in recent months that marketers have begun to shake off their doubts about the benefits of social media and are prepared to invest more time and money on it. A recent study has shown that some of the more social-savvy companies are beginning to use social engagement to generate [...]
Jamie Burke CEO of Ninety10Group recently created a slide-deck on why Social Media Means Open Business, the title is “Social Media = Open Business”. Recent events both on the political and corporate landscape demonstrate what he has developed in his presentation: a culture of activism is being enabled and amplified by an increasingly ubiquitous and [...]
Why Google and Facebook are the biggest Open Research platforms? When thinking about open research one might look primary at Universities: MIT, Standford, Cambridge, Oxford, CBS and many other top universities worldwide. When looking at open research one can have a look at sophisticated innovative platforms getting real time data using very advanced software. But [...]
The strategic relevance of ethics, commitment and rewards in Co-Creation Ethics in Social Media Research – the privacy debate In the market research community the discussion about data privacy and guidelines for social media research (mainly focused on listening) is peaking right now as ESOMAR, CASRO, MRS and other Market research associations have published [...]
The organisations that will succeed will use their available resources to discover people who care about the same things they do and bring them together to achieve shared goals. Charities demonstrate the model. The cause-related enterprise, the belief-driven business – an organisational model which places the customer at the heart rather than at the end [...]
Open Research and the critical challenge for Business Research is critical for business. The systematic investigation about what is necessary for a given business, product, audience is something that any organisation needs to bear in mind, namely in a social media world. This can also be done though a concept of Open Research: a study [...]
What makes an effective Digital Strategy and Planning? Open Planning comes associated with the concept of a solid Digital strategy in a social business environment. Being the definition of Digital associated to the idea from strategy: the process of specifying an organization’s vision, goals, opportunities and initiatives in order to maximize the business benefits for [...]
Open Data is the driver for new business It is a fact that the ever increasing competitive landscapes do indeed blur consumer demands, business needs to be capable to adapt rapidly and cost-efficient to that landscape, ever evolving environment and technologies and its target audiences. In order to do, manage this challenges in an effective [...]
Open Business Council
Innovation Insights – Q&A with PIPELINE Speaker Pascal Finette Chair Mozilla htt...
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Open Business Council
Data-Driven Organizations Outperform Their Competition http://www.intelligenthq....
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Open Business Council
12 Revealing Questions Successful Executives Must Ask Themselves - Forbes http:/...
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Social Media Statistics of Fortune 500 Companies
CommentIt may not be surprising to hear that there has been an increase in the amount of Fortune 500 companies that are using social media as a way to reach more customers over the past few years, but the speed and size of the increase in as little as 4 years is very interesting. The [...]