The latest trends in marketing suggest that ‘content is king’ and especially video marketing content. Below is the infographic by hyperfine that shows the must-know video marketing stats that every brand owner should be aware of. It consists of five sections:
1. Conversation Rates – this section focuses on video landing page conversions, YouTube mobile video consumption and other statistics.
2. Who uses video? – this part introduces you to your audience and, hence, potential customers.
3. User Interaction – this section shows how your customers might use your video. Level of trust, psychological impact are factors revealed here.
4. Spending – the levels of spending and type of engagement
5. Content – this part shows today’s stats about power of video content vs. text